
In considering public relations as a marketing tool, an executive should ask themselves: What makes their product, service and/or personality new, unique, ground-breaking, controversial, exclusive or never-before-seen? Should there be solid answers to these questions, then a publicity campaign is a suggested marketing tool.
“Prior to working
with Daniella, I'd never met a publicist who didn't over-promise and under-deliver.
I now know what it is like to have a smart, enterprising, hardworking PR person on your team. You get results!"
- Executive Producer Alan Winters of NBC Talk Show The Other Half, Creator of All-New Extreme Sport XARM
Adding, "Daniella single-handedly kept our talk show visible and was a primary contributor to the show lasting two seasons in a challenging syndication marketplace.”