Why invest?

Media Relations is a marketing tool valued at an additional 25% of a comparable ad buy. While there is a higher return on investment, dependency on the whims of the news media puts a risk factor into the mix. Press results, therefore, can never be 100% guaranteed with precise timing or placement but can be managed for a best case scenario, which LEONARD GEORGE can guarantee.

Who should invest?

In considering media relations as a marketing tool, an executive should ask themselves: Is my product, service and/or personality new, unique, ground-breaking, controversial, first ever, exclusive or never-before-seen? If yes, then a client has the necessary ingredients to kick-off a successful media relations campaign.

…And in what time frame?

Television, newspaper and magazine stories can take days, weeks, months, even years to develop into a result. Media Relations, therefore, should not be looked at as a short term initiative. The process is also not as simplistic as it appears. To see results materialize, it is, therefore, advisable for a client to consider retaining a media relations firm as a long term investment – a 6 month commitment to the process is required to get a campaign off the ground and integrated into mainstream media.